L-I-V-I-N

I already had fashion designers on my mind since watching the Project Runway finals last night, so imagine my surprise when I ran across this little tidbit earlier. Matthew McConaughey is designing a surf-inspired line to add to his j.k livin T-shirt line. According to People, the swimwear and beach accoutrements will be available on his website this summer.

"You just gotta keep livin', man, L-I-V-I-N."